Reasons or Results
The Most Powerful Shift in Business
February 3-5, 2027
You may already be good
at what you do.
The question is:
How much better can you become?
There comes a time in every successful professional’s journey when you’re given an invitation to thrive not just survive. It’s when you realize excellence isn't a destination. It's the ongoing commitment to become more self-aware, more effective, and more intentional in how you work, lead, communicate, and live.
CHARACTER
Who You Are
Character is the foundation. It is the integrity, values, accountability, self-awareness, and personal responsibility that guides your choices—especially when no one is watching.
COMPETENCE
What You Do
Competence is more than having the skills to do your job. It is the commitment to keep learning, improving, adapting, and raising the standard of your own performance.
COURAGE
How To Face What Is Difficult
Leadership requires courage: the courage to take risks, speak honestly, accept feedback, make difficult decisions, admit mistakes, handle adversity, challenge old assumptions, and step beyond what is comfortable.
COLLABORATION
Very little of significance is accomplished alone. Collaboration means learning to build trust, respect differences, share responsibility, resolve conflict, and bring out the best in the people around you.
How You Work With Others
COMMUNICATION
How You Connect and Influence
Communication is at the heart of every relationship and every organization. Develop the ability to listen, understand, speak with clarity, handle difficult conversations, and communicate in ways that builds trust and inspires action.
The bad news is - unconscious incompetence is a killer because
you don't realize that it is YOU who is limiting your personal and professional results.
The good news is - you can change it!
Do You Want Reasons or Results?
For 45 years, Martha Borst has put this question to people responsible for making things happen. Lead the Way distills her invaluable tool set that has helped tens of thousands of people around the world create results in just two and a half days. You'll see what's getting in your way, learn practical tools for moving through it, and experience positive results immediately.
“Working with Martha has had an enormously beneficial effect on our business. We have found paths forward through situations that previously appeared insurmountable and our internal culture has become more productive and successful while also becoming more joyful. She is professional, confidential, and funny as hell.”
— Scot Bilbro
Owner, Marietta Cellars
Take a seat, or take the room
Public Workshop
February 3-5, 2027
$2100
For individuals or small teams. Register yourself or bring a few colleagues. Team pricing is available if you’re bringing 5 or more team members — inquire here.
Course Schedule
Wednesday, February 3 | 9:00 am - 5:30 pm
Thursday, February 4 | 9:00 am - 5:30 pm
Friday, February 5 | 9:00 am - 1:00 pm
Monday, February 15 | 12:00-1:30 pm (Follow-up via zoom)
Coffee and light snacks will be available throughout the day, with lunch provided Wednesday & Thursday. Workshop binder included.
Private Workshop
You choose the date
Bring your team together for a private workshop designed just for your organization. Gather for a team offsite in Healdsburg, or if you’re based in the Bay Area, we’ll bring the experience to you.
For organizations, this workshop provides a shared framework of collaboration between empowered employees, strong teams, and dynamic leaders to effectively align behind the strategies and goals that creates RESULTS.
Workshop Size: 10–50 participants
Pricing: Tailored to your group size and level of customization
This course is designed to help professionals to better their best with tools to:
Communication & collaborate effectively
Respond instead of react
Build team alignment
Unleash your creativity
Take full accountability
Increase confidence and resilience
Gain clear direction with meaning and purpose
Collaborate with others
Control your results
"Talented, tenacious, tough and terrific! Martha Borst is the best transformational coach I have ever met. If you want to develop your leaders or build your teams, you could not find anyone better!"
— Richard S. Braddock
Former CEO Priceline, Former President Citibank.
Meet Martha Borst
Martha Borst is a Senior Organizational Consultant and Master Coach with over 45 years of experience in Personal and Professional Leadership Development.
She has spent decades helping people get out of their own way. She has worked with more than 25,000 people, in Fortune 100 companies and start-ups alike.
Martha is direct, candid, and unafraid to say the thing that needs to be said, even if it’s hard to hear. She models a no-nonsense leadership approach that yields profound breakthroughs for her clients. In large part because it comes from a place of genuine care. She is entertaining, very funny and she enjoys having a good time while working hard. Martha is pragmatic and results-focused and expects nothing less than the best from herself as well as from the clients she coaches. Her approach has earned a deep respect from the thousands who have worked with her.
It’s Time To Better Your Best
Public Workshop
October 7-9, 2026 | Healdsburg, CA
$2100
For individuals or small teams. Register yourself or bring a few colleagues. Team pricing is available if you’re bringing 5 or more team members — inquire here.
Course Schedule
Wednesday, October 7 | 9:00 am - 5:30 pm
Thursday, October 8 | 9:00 am - 5:30 pm
Friday, October 9 | 9:00 am - 1:00 pm
Monday, October 19 | 12:00-1:30pm (Follow-up via zoom)
Coffee and light snacks will be available throughout the day, with lunch provided Wednesday & Thursday. Workshop binder included.
Private Workshop
You choose the date
Bring your team together for a private workshop designed just for your organization. Gather for a team offsite in Healdsburg, or if you’re based in the Bay Area, we’ll bring the experience to you.
For organizations, this workshop provides a shared framework of collaboration between empowered employees, strong teams, and dynamic leaders to effectively align behind the strategies and goals that creates RESULTS.
Workshop Size: 10–50 participants
Pricing: Tailored to your group size and level of customization
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This is a quick moving, highly interactive experience. In order to accommodate all kinds of learning styles, there is a great deal of variety in the presentation of materials. There are some lecture-ettes, interactive and immersive exercises with another person or in a small group, sharing, discussions and questions.
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There will be no more than 26 participants.
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At Martha Borst’s home about 15 minutes outside of Healdsburg, CA. You will receive the exact address after you enroll in the program.
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The local area is full of practical and unique places to stay. We’ve pulled together a list of tried and true hotels and B&B’s to fit your budget and preferences. See them here.
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You can fly into STS, Charles M. Schulz Sonoma County Airport, which is the closest airport. It’s about a 30 minute drive to the venue from STS.
SFO, San Francisco International Airport is a 2 hour drive from the venue.
Groome Transportation offers bus Service between SFO to STS that runs daily.
Though Uber does service the area, it can be unreliable. Renting a car or ride sharing with other participants is recommended.